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Your USP is Useless
Posted by Anonymous | Article Published 10/1/2006 | Unrated
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop G and so does their copy. Because the key word here is effective not different or unique. But wait!, you say, Isn't my Unique Selling Proposition what makes the sales message effective? Ah, Gr
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He's a drunk driver
There was an inebriated driver who was pulled up by the police. When the cop opened the door, the driver fell out.
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Quote of the Day
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""My life is a simple thing that would interest no one. It is a known fact that I was born and that is all that is necessary."
- Albert Einstein
(US (German-born) physicist (1879 - 1955))
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